a.k.a. MYCBBOOK
|
|
|
|
||||||
|
____________ ________________________ Have Fun, Feelings, and Fantasy _________________________ B. L. O. G. S. Age, Gender, Race, and Other Markers of Consumer Identity On Consumer-Brand Relationship Consumption Communities, Brand-Tribes, and Brandfests ________________________ |
|||||||
|
S.Y.N.O.P.S.I.S. At this very minute, thousands of marketers are pitching their products to millions of consumers around the world. From call centers and in mall stores, on eBay and in media placements, in blogs and vlogs, and through pop-ups and podcasts. How are consumers reacting to this cacophony of slogans and promises? What persuades them to embrace some marketplace offerings while spurning others?. Welcome to the fascinating world of consumers. In this book, we describe, dissect, and discourse about Consumer Behavior—human behavior in the world of goods. How consumers make our product choices and then weave them into the tapestry of their lives. How they consume to sustain and energize their bodies, feed their minds, and construct their identities. ... (Contd.) |
|||||||
|
How a CB Prof sees stuff (movies, commercials, brands, etc.) |
guided the writing of MYCBBook
|
Booksellers, Bookstores, and Libraries: Book Ordering Information: Title: Consumer Behavior –How Humans Think, Feel, and Act in the Marketplace ISBN: 978-0-9791336-0-2 |
|
|
To Purchase a Copy: Visit Publisher Site: |
|||
|
2008 |
||
|
ALL RIGHTS RESERVED |
||