Consumer Behavior
Human Pursuit of Happiness in the World of Goods

A Textbook That Seeks to Fascinate You As Much As Illuminate CB Topics

 

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Dear Student:

 

Welcome to MYCBBook!

We understand your required textbook is another book. Our field is blessed with textbooks that are ALL very good.  They do our discipline proud. We hope you are enjoying it.

Various CB Books cover pretty much the same topics. They differ, however, in their emphases. Some are more theoretical. Some are written in a very serious, academic, theoretical language.

Our authors chose to write it in a prose style that you will find up close and breezy.

Here we give you a sample of some selected topics? Compare them with how your book covers them.

If you like what you read, ask us to send you one chapter with our compliments (details below).

You may also be able to find a used copy on the Web.

Happy reading.

 

FOUR SAMPLE CONTENTS

 . The concept of Consumer Attitude  

     . Stimulus discrimination/generalization

 . The concept of consumer lifestyles

 . Consumer decision/judgment models

 

This is how our book covers them; how does your book cover them?

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Next, you may read Chapter 1 excerpt here

   

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1a. Title Pages           1b. Preface and Special Features

2a. Brief Contents      2b. Detailed Contents

2c. Table of Contents        2d. Highlights    

 

To receive a free chapter, check out the Table of Contents (TOC) and give us 3 preferences, and we will send you a pdf (non-printable, non-transferable) of one of those chapters.*  (Tell us which book is required reading at your school; you must have an edu email.)

*(actually 80% of the chapter; sorry, we have to take out 20% due to licensing constraints).

 

If you have any concerns about this, please write us:  editor(AT)openmentis.com

 

Thank you for your interest.

 

 

 

 

 

 

 

 

 

 

 

 

To order a copy, please visit publisher site:

Open Mentis