... 4e

Consumer Behavior
Human Pursuit of Happiness in the World of Goods ... 4e

A Textbook That Even Students Who Don't Like Textbooks Will Like

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For your reading pleasure, we present some selected content from

this CONSUMER BEHAVIOR book

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1a. Title Pages      1b. Brief Contents        1c. Detailed Content

2a. PREFACE       2b. For International Readers  2c. Special Features

3.  Custom Syllabi            4.   Read an Excerpt of Chapter 1

       (Welcome to the Fascinating World of Consumers)

       (Arguably the Best Intro to CB ever written--a reviewer)

5.   An excerpt of Attitude Chapter

6.  SPECIAL TOPICS ---  .  Gender-Bender Branding etc.  

7.  Feature Contents: Romancing the Consumer   .CB Blog   .CB FYI

  .  List of Cases. Sample Case: Selling Victoria's Secret in Saudi Arabia

8. Some Interesting Pages              .  Women of the world     

                    .  The Less Known Maslow               Five Faces of Satisfaction          

9. Welcome to the Future World of Consumption

                    .  Deep Meaning in Consumption                     .  Trends in Consumer Behavior

                    .  Brand Communities

                    .  Epilog: Final Message to the Marketing Manager

10.  How to Choose A CB Book

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Yes, we also do custom-packs

One chapter or 7 or 10 or 15 or Special Topics.

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Send Book orders to Bookstore, specifying the book as:

Consumer Behavior

Human Pursuit of Happiness in The World of Goods ... 4e

by Jill Avery et al.

ISBN (Yellow Spine: 978-0-979-1336-7-1 (North America)

ISBN (Red Spine): 978-0-979-1336-6-4 (North America)

(INTL 978-0-979-1336-8-8)

Open Mentis Publishers

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Open Mentis