Consumer Behavior
Human Pursuit of Happiness in the World of Goods

A Textbook that Reads Like a Script for a TV Documentary and Illuminate CB Topics for Thoughtful Managers

...........................................................

Dear Marketing Executive:

This is not your usual professional reading. And given your busy work life, a 652-page book is the last thing you want to read. Fair enough.

But if your work entails, in one way or the other, understanding your consumers/customers/clients, do you want to spend a whole lifetime without really understanding the principles of consumer psychology?

You can read it one chapter a week. In 20 weeks, you will have under your belt a comprehensive body of knowledge--a master-navigator to guide your thinking about consumers. And for being able to talk intelligently about consumers with your professional colleagues.

It is a knowledge book, but it will read like a story book. The content is illuminating of course, but our authors also made the prose charming.

Here, for your reading pleasure, a potpourri of brief excerpts:

..........................................................

Brief Contents and Highlights
  • Preface and Features
  • Title pages and Front Matter
  • Detailed Contents
  • Read an Excerpt of Chapter 1

         (Welcome to the fascinating World of Consumers)

     

     A Sample of Exposition Style uniquely our own:   

       a.  An excerpt of Attitude Chapter

       b. Romancing the Consumer (Sample)

        c. CB Blog (Sample)

        d. CB FYI (Sample)

     

     High Level Concepts made breezy  

              .   The Achieving Human In All of Us?The Less Known Maslow

            Five Faces of Satisfaction

              .  CB: A MODEL of the Post-Choice Process

              .  Brand Communities

                    

    Epilog: Final Message to the Marketing Manager

                   Craft Value for Your Consumers Anew

     

     

     

     

     

     

     

     

     

     

     

     

    To order a copy, please visit publisher site:

    Open Mentis