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Couldn’t put the book down. Well
written, well crafted, colorful—pleasing to the eye and captivating.
- Devanathan Sudharshan, Professor of Marketing and Dean, Gatton College
of Business and Economics, University
of Kentucky
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Comment from an Adopter of MYCBBook
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Author writes in a clear authoritative voice. …Clear strength
on measurement and the presentation of measurement instruments.
International applications woven into the text.*
--Marketing Professor, Kent
State University
This is the best introductory chapter on Consumer Behavior I
have ever read. The writing style is terrific. It was a great read, fun,
and interesting.*
--Marketing
Professor, University of Central
Florida
One of the major attractions I have for the
reviewed text is how well-written it is. It is extremely readable. …
[Readers} will be able to comprehend how the principles of consumer
behavior relate to marketing and can be implemented in the business
environment.*
-- Marketing Professor, Nashville
State Technical
College
Excellent writing. Strong examples ... very
different from other texts I have used and that is very refreshing.*
-- Marketing Professor, Louisiana
State University
(Pre-publication Blind Reviews (Academic experts in
consumer behavior provided manuscript evaluation on condition of anonymity)
(We do not post reader comments
and reviews by name without
authorization.) Home
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I resisted
this book for long. I just didn’t want to read one more book. But when I
started reading, I found hidden treasure. Even then, I didn’t want to have
to undertake a new preparation. Ultimately, I thought about students. I
could NOT be the one to stand between students and this book
I knew they will enjoy it. Now I know I am earning their
silent gratitude.
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