Q1. What Instructors’ resources are available?
Ans. Powerpoint
Instructors’
manual
Test Bank
Cases
Data
Set
Video
Tell me more:
Powerpoint
Instructor’s manual Test Bank
Ø
A powerpoint presentation for each chapter, comprising 15 to
30 slides in color with text and images. Available to qualified professors who
adopt the book.
Ø
Each chapter powerpoint comes with some pointers for customization,
enhancement, and potential answers to discussion questions mentioned on various
slides.
Ø
Sample
powerpoint (10 slides from Chapter 1): click
here;
Ø
One chapter
powerpoint can be sent to you as email attachment upon request (only if you are
a CB professor); please email (with link to Web page or other info to verify
your status as a CB professor/instructor): sampleppt@mycbbook.com
Ø Full powerpoint will be sent to you only after adoption; send request (with verifying information): fullppt@mycbbook.com
Instructor’s Manual
contains:
Ø
Answers to
End-of-chapter questions.
Ø
A short memo on
“How I would teach the Chapter” penned by an esteemed CB professor (different
professors for different chapters, named in the document)
Ø
Available only
in WORD format.
Ø
Sample Chapter
IM: write: SampleIM@mycbbook.com
(You will receive an email response asking for
verifying information for
Security check.)
Prepared
by an esteemed CB professor (different professors for different chapters, named
in the document)
Ø
About Fifty T/F
and MC questions (about 8-10 T/F and about 40 MC).
Ø
Available only
in WORD format.
Ø
Sample Chapter
Test Bank: write: SampleTB@mycbbook.com
(You will receive an email response asking for
verifying information for Security check.)
(Instructors’
guidelines for discussion available.)
Survey data from samples of
about 200 consumers on various topics (four separate surveys) in Excel (more
details to come).
A
SET OF 8 to 10 CLIPS (each about 10 to 15 minutes)
from consumer interviews on various topics; some clips describe and depict
marketing programs relevant to several consumer behavior concepts. (More
details to come.)